Decy Ramona Presents Collection Inspired by South Sulawesi Tradition ‘BarreAllo’ at Couture Fashion Week NY
Emerging Indonesian fashion designer Decy Ramona will unveil her latest collection entitled “BarreAllo” (Sunrise) for her TYRAMONA label during Couture Fashion Week New York’s upcoming 26th season. The fashion show will be held at 4:00 pm on Saturday September 9, 2017 at the Crowne Plaza Times Square Manhattan, New York City.
Decy Ramona, owner of TYRAMONA Indonesia, brings to life the splendor, tradition, heritage and pride of Indonesia’s South Sulawesi region. This area is world-renowned for its exquisite carvings and art featuring a delicate balance of strength and beauty. The richness of South Sulawesi’s weaving (tenun) is well-known, although few people think of South Sulawesi when they think of batik. The Toraja people of South Sulawesi use many symbols to represent their traditional life. A sunrise (“Barreallo” in their dialect) symbolizes bringing happiness and blessings to one’s life.
Through her designs, Decy Ramona embodies the deep essence of Indonesia’s rich traditions, bringing them to life in beautiful and practical apparel. TYRAMONA builds upon South Sulawesi’s heritage, blending its batik and cultural symbols with other fabrics, leather, and bright colors to create truly unique fashions.
Decy Ramona launched her fashion career in 2011 and has grown her business to include brands for women, men, and children. Her designs have enjoyed enormous success and TYRAMONA has rapidly grown from a single outlet in Jakarta to a combination of business owned/leased stores and placements now in more than 12 locations in Jakarta, Makassar, and Toraja. Ms. Ramona has showcased her designs at the Rich Heritage of Indonesia Fashion Show in Amsterdam, Fashion World Tokyo, and Expose Asia in Kuala Lumpur, among others important fashion events.
Indonesian designer Gitawidya Nurbidayah will present the latest collection for her Let’s Travel Design brand during the 26th season of Couture Fashion Week New York. The runway show will be held at 6:00 pm on Saturday September 9, 2017 in the Broadway Ballroom of the Crowne Plaza Times Square Manhattan, at the “Crossroads of the World.”
Let’s Travel Design’s latest collection is entitled “GAYA means STYLE.” It features the style and the taste of modern modest fashion through a bright and intense color palette of blue, green, red and gold along with glamorous designs and ethnic Indonesian patterns. The collection is enhanced with embroidery, printing, stitching, and leather, and also includes beautiful handmade accessories such as clutches and shoes fabricated by local craftspeople.
Gita launched her career in fashion in 2015 creating scarves and shawls. At the request of her growing clientele, she expanded her collections to include clothing. Let’s Travel Design is characterized by its own unique style that is simple and comfortable, with bold patterns and colors.
Let’s Travel Design fashions are available at its signature boutique in South Jakarta and at its boutique at the Galeri Indonesia WOW, SMESCO Building in Jakarta. Gita’s savvy marketing strategies include allowing her millennial clients, and others, easy access to her collections through social media such as her personal Facebook, Facebook Fanpage and Instagram (@letstravel_design).