“Silungkang Songket” by Shafira

Shafira Couture Set to Show at Couture Fashion Week New York

Iconic Indonesian fashion label Shafira Couture will present its latest collection during the upcoming Couture Fashion Week New York. Marking the brand’s premier showing at the prestigious New York Fashion Week event, now entering its 22nd season, the runway show will be held at 4:00 pm on Saturday September 12, 2015 in the Broadway Ballroom at the Crowne Plaza Times Square Manhattan, in the heart of the Big Apple.

Shafira Couture was founded almost 25 years ago by designer Feny Mustafa, who remains the creative force behind the label. Her vision has been to elevate Indonesian heritage into a vibrant and dynamic brand focused primarily on Muslim fashions including casual, semi-formal and formal wear for men and women, as well as unique accessories with the concept of a “total look” for their clients. The brand has become known for its exclusive high-end products and first-rate customer service sold through its 22 modern showrooms in 15 major cities throughout Indonesia, as well as through its online store. Along with Shafira CEO Deny Setiawan, Ms. Mustafa is now looking to expand the brand internationally with the theme “Beyond Borders.”

Shafira Couture has participated in numerous prestigious fashion events including Indonesia Fashion Week and Jakarta Fashion Week, and has been featured in many prominent publications.

With an eye towards giving back to the community, a portion of the company’s profits created and continue to operate the philanthropic Shafira Foundation which manages numerous programs including social and health services, scholarships, a foster sister initiative and more.

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